At the time, on NPR, there'd be a couple stories like that a week on this show or that show, and in the years since they're all called those 'driveway moments' things, and then it sort of has this 'driveway moment TM'.
It's like branded now.
Which makes me hate it, I just hate it.
When you first started with This American Life, it certainly was attracting an audience but it wasn't an easy sell within public radio. Why not?
There were a bunch of things. Weirdly, some of the things that were objections at the beginning are sort of weird to think about now. One of the things we got all the time was that it was unpredictable. One week it would be funny and then the next week it would be an hour-long documentary and stations would say to us, 'How will people know what to expect?' And we would say, 'Well, what they'll expect is us. It will always be us with our sensibility doing it.' And so there will be a consistent sensibility, and so that was a little weird. But then it was, 'but is it commentary? Fiction? Is it documentary? Is it news? What is it?' And naming it was was always a real problem. If you would actually describe what it is, it sounded boring. We never even said the word documentary on the air because documentary sounds so boring. Like, I make documentaries and I wouldn't listen to a radio documentary.